The SEO Series

22 03 2010

Any website can still be successful without implementing SEO, PPC, or any social media campaign. If the off-line marketing is properly implemented, a website can still serve it’s main functions without any of the above elements. However, without SEO, your site will always be under-performing, never quite reaching it’s full potential.

Without SEO, you will be missing out on a wealth of targeted traffic that other avenues, whether online or offline, can’t make up for.

SEO is a huge subject, so where do we start? Throughout the next few months, I will post the links to the SEO series in this post, as and when they are published.

So; the first post is Title Tags

Post #2 Is about META Tags

Post #3 is about Header and Alt Tags

Post #4 is about choosing the perfect Domain Name

Post #5 will give you a couple of tips on structuring Search Engine Friendly URLs

The sixth post in this series is all about Site Architecture & Internal Linking

Post #7 is titled ‘Everything you need to know about Keywords’

Post #8 Is called ‘Everything you need to know about Keyword Core Terms’

Post #9 Will teach you everything you need to know about Links

Why not check out the Best Accountants in Sussex?Tax Accountant

Article Marketing – A Quick Insight & Killer Tips

12 03 2010

Article Marketing, in my opinion, is one of the most under-valued forms of Internet Marketing around. Many people try this avenue of Marketing, fail to maximise their potential, and simply put it down as a failure. Which is why I’ve wrote this post; I want to show you how to make the most of Article Marketing, and turn it into a huge foundation of your Online Marketing. Read the rest of this entry »

What Tweeter Are You?

19 01 2010

I have been on Twitter for about 4 months now, and at the start I wasn’t sure what the point of Twitter was. I’m writing this post because I keep asking myself, even now, ‘What do people use Twitter for?’ So, in this post, I will delve into the depth of Twitter, and try to explain the different reasons for people using it, and the benefits that they get out of it.  So; what Tweeter are you? Read the rest of this entry »

The Answer to your Email Marketing Problems – A/B Split Testing

15 01 2010

A lot of people, including myself, have had problems with their email marketing. It could be that either their open rates aren’t living up to their expectations, or the click-through rates are poor. This is why I have written this post; to tell you about a method I tried which solved these problems for me.

Read the rest of this entry »

Common Problem – Email Click Through Rates

21 12 2009

A lot of businesses have been using email marketing for a while now, and others are just starting out. No matter where you are, we have all had problems with our email click through rates, racking our brains as to why people just aren’t clicking that link! Which is why I have published this post; to give you a few ways to overcome this, and improve the click-throughs. Read the rest of this entry »

My Top 5 Free Twitter Productivity Tools

17 12 2009

Every single analyst, ‘social media expert’ and pundit is telling you that it’s imperative that you develop your Twitter presence. I would absolutely agree; but what tools are the best to use for this reason? In this post, I’m going to list my Top 5 Twitter Tools, and explain a little bit about them.

#5 Geofollow

Uses: Finding local Twitter usersTips, e-marketing, business, GeoFollow, Twitter, Tools, Productivity, Free

Strengths: Bulk Follow, you can list yourself for free

Weaknesses: Will not include every single Twitter user

If you are a business, and you are on Twitter to meet new people, or prospects, then Geofollow is a great tool. As you may have guessed by the name, Geofollow allows you to enter a city or town name, and find Tweeps that live in or near that city. This is great for establishing a local following.

#4 Tweepular

Tips, e-marketing, business, Tweepular,Twitter, Tools, Productivity, Free

Uses: Following/Unfollowing users that are/are not following you

Strengths: Tweepularity Ranking (how popular you are on Twitter), suggests new users to follow

Weaknesses: Long loading time

Tweepular is a great tool for managing your followers. You can see who isn’t following you back, who is following you but you’re not following them back, and also allows you to ‘build your tweepularity’, in which it suggest Twitter users for you to follow.

#3 Twitter Analyzer

Tips, e-marketing, business, Twitter Analyzer,Twitter, Tools, Productivity, Free

Uses: Access to stats concerning your Twitter network

Strengths: Real-time stats, tells you how many of your followers are online, who RT’d you the most, and lots of other interesting stats

Weaknesses: Anyone can access anyone’s stats, as you don’t need a password to access them

With Twitter Analyzer, you can look up pretty much any stats you may like to know. The graphs are also updated in real-time. This tool is #3 because I use it to track my Twitter goals and objectives, and I find it very useful.

#2 SocialOomph (Formerly TweetLater)

Tips, e-marketing, business, Socialoomph, Tweetlater, Twitter, Tools, Productivity, Free

Uses: Schedule Tweets and Auto-DMs

Strengths: You can schedule a large amount of Tweets at any one time

Weaknesses: To get the full potential out of this service, you need to upgrade to the Professional package

SocialOomph is the busy man’s dream come true. With SocialOomph, you can schedule Tweets to be posted throughout the day, and can even set Tweets weeks in advance! You can also set up a Keyword Alert email, so when someone uses a keyword you specified, you receive an email containing what they said, and when.

My #1 Twitter Tool has got to be TweetDeck

Tips, e-marketing, business, TweetDeck,Twitter, Tools, Productivity, Free

Uses: Stay on top of Twitter

Strengths: You can do anything in TweetDeck that you could do on the Twitter website, and more!

Weaknesses: To be honest, I can’t think of many, except that it cuts off more often than the Twitter webpage does.

Ever since I started out on Twitter, I have used TweetDeck. I think that this product is fantastic, and best of all, it’s free! With TweetDeck, you can keep on top of your Facebook and LinkedIn as well as Twitter! You can also create colums that update in real-time including any keywords you have specified. In my opinion, TweetDeck is the best Twitter Tool available for free, hence why it is number 1 in this list.

I hope you found this post helpful; until next time!

Why not check out the Best Accountants in Sussex?Tax Accountant

Why Blog?

22 10 2009

You may, or may not be aware that the word “Blog” comes from “Web Log”, which is obviously a log of some sort on the web. That’s what blogging was initially intended for; a way for people to tell their friends what they’re doing. But, since it started, more and more businesses are realising the potential that blogging has in relation to growing their company. There are many different reasons to blog, and I will tell you some of them. Read the rest of this entry »

4 Must-Dos for a Successful e-marketing Campaign

21 10 2009

The internet has opened new opportunities for small business owners, as well as entrepreneurs, to broaden their reach and build a relationship with their clients, or soon-to-be clients.

In this post, I will tell you the 4 Must-dos for a successful e-marketing campaign.

Read the rest of this entry »

National Insurance – A Map through the maze

21 10 2009

All rates in this article are for 2009/10.

NIC for Employees

For employees Class1 National Insurance (NI) primary contributions are deducted from their salary each month as part of the PAYE system.

They are paid on earnings between £110 and £844 per week at 11% and then an extra 1% on any earnings above this. Read the rest of this entry »

Ten Email Marketing Tips

20 10 2009

In this post, I will tell you how to make the most out of your e-marketing campaign. There are ten tips, and all will prove helpful to you. Read on!!

Read the rest of this entry »

Driving Traffic to your Website

19 10 2009

Nowadays, a lot of businesses are using the internet to promote themselves and their brand. In fact, around half of small businesses in the UK have a website. This means that getting traffic is going to be very competitive. I will tell you here the best ways to outsmart your competitors and get a lot of traffic, which could then develop into clients/customers.

Read the rest of this entry »

Twitter Tips and Tricks

16 10 2009

Twitter is rapidly becoming one of the most-used social networking sites for businesses.

But what is it that makes Twitter so good for businesses?

There are many reasons; the first would be that it is great for getting your message across to a lot of people. Twitter currently has around 6 million active users per month; many are businesses and many are individuals. In this post I am going to tell you how to make the most of this site.

Read the rest of this entry »


11 09 2012


New Free Business & Tax Forms & Guides

28 07 2010

We are writing this post today to let you know about some new resources that we have uploaded to the site, ready for you to use.

There are now guides and forms relating to most aspects of business and tax available through our ‘Free Business Development Resources‘ page.

Here’s a list of the resources that will help you deal with tax, inland revenueCompanies House and the Taxman;

Companies House

  • AA01 – Change Of Accounting Reference Date
  • AA02 – Post October Dormant Company Accounts
  • AD01 – Change Of Registered Office Address
  • AD03 – Change Of Location Of The Company Records To The Single Alternative Inspection Location
  • AD04 – Change Of Location Of The Company Records To The Registered Office
  • AP01 – Appointment Of Director
  • AP02 – Appointment Of Corporate Director
  • AP03 – Appointment Of Secretary
  • AP04 – Appointment Of Corporate Secretary
  • CH01 – Change Of Director’s Details
  • CH02 – Change Of Corporate Director’s Details
  • DS01 – Striking Off Application By A Company
  • Form 42 (2009)
  • NM01 – Notice Of Change Of Name By Resolution
  • RP01 – Replacement Of Document Not Meeting Requirements For Proper Delivery
  • SH01 – Return Of Allotment Of Shares
  • TM01 – Termination Of Appointment Of Director
  • TM02 – Termination Of Appointment Of Secretary

Inland Revenue

  • 64-8
  • CWF1
  • SA1
  • To Pay Class 2 DD

If you would like to access any of these forms or guides, then please click here. If there are any forms or guides that you would like uploaded, please leave a comment and we’ll get them up as soon as we can. Tax Accountant.

The Budget 2010 Key Points

5 07 2010


  • Growth is forecast to be 1.2% this year, taking into account the budget measures. It is forecast to be 2.3% next year, 2.8% in 2012, 2.9% in 2013 and 2.7% in both 2014 and 2015.
  • Debt will be falling, and structural current deficit should be balanced by 2014.
  • Unemployment rate forecast to peak at 8.1% this year, and then fall for each of the next four years to reach 6.1% in 2015
  • 77% of total consolidation to be achieved through spending reductions, and 23% through tax increases.
  • Public sector net borrowing will be £149bn this year, £116bn next year, £89bn in 2012-13, £37bn in 2014-15, falling to £20bn in 2015-16.
  • Additional current expenditure reductions of £30bn a year by 2014-15.

Public Sector

  • People earning less than £21,000 will each receive a flat pay rise worth £250 in each of the two years.
  • Operational allowance for troops in Afghanistan doubled to £4,800.
  • Will Hutton will draw up plane for fairer pay across the public sector, without increasing the overall pay bill, so that those at the top of the organisation are paid no more than 20 times the salaries of those at the bottom.
  • An independent commission chaired by John Hutton will review public sector pensions. There will also be consultation on scrapping default retirement age.
  • Rise in the state pension age to 66 will be accelerated.
  • Government will seek private capital injection into the Royal Mail Group


  • Child benefit to be frozen for the next three years
  • Caps on housing benefits to be introduced – from £280 a week for a one-bedroom property to £400 a week for a four-bedroom or larger. Together with other measures, this will reduce the costs of housing benefit by £1.8bn a year by the end of parliament.
  • Sure start maternity grant will go to the first child only.
  • Eligibility for child tax credits to be reduced for families with a household income of more than £40,000 from April 2011.
  • The baby element of the child tax credit will be abolished from April next year.
  • Child element of the child tax credit to increase by £150 above indexation next year.


  • Corporation Tax, currently 28%, to fall by 1p in the pound a year for four consecutive years until it reaches 24%.
  • New firms outside south-east/east to be let off employer nation insurance contributions, up to £5,000, for each of the first 10 employees recruited.
  • Government to work with local authorities to freeze council tax for one year from April next year.
  • Capital Gains Tax, currently 18%, to increase for higher earners to 28% from midnight. Low and middle-income savers will continue to pay 18%.
  • Higher rate income tax threshold frozen until 2013.
  • The standard rate of insurance premium tax to rise from 5% to 6% and the higher rate to increase from 17.5% to 20%.
  • 50p-a-month levy on phone lines to pay for the rollout of superfast broadband scrapped.
  • Planned tax relief for video games industry to be scrapped.

Banking and Savings

  • Bank levy to be introduced in January next year, to apply to the balance sheets of UK banks and building societies, and to the UK operations of banks from abroad. Expected to raise over £2bn of annual revenues.

Drinks, cigarettes and fuel

  • No increase in duties.
  • Reversal of government decision to increase duties on cider by 10% above inflation confirmed.


  • From April next year the basic state pension will be re-linked with earnings.
  • Basic state pension will increase every year by highest of earnings, inflation or 2.5%.


  • Regional Growth Fund to provide finance for regional capital projects over the next two years.
  • The 10% Capital Gains Tax rate for entrepreneurs, which currently applies to the first £2m of qualifying gains made over a lifetime, will be extended to the first £5m of lifetime gains.
  • Capital allowances for the majority of plant and machinery assets to fall from 20% to 18%, while the allowance for longer-lived assets will fall from 10% to 8% from April 2012.

Contact Us, or Get a free Quote, to see how we can help you deal with these changes. Tax Accountant.

The Emergency Budget’s Main Bulletins – What Will Effect You

22 06 2010

‘I will not hide hard choices from British people’ – George Osbourne


On the 4th January 2011, VAT will rise to 20%. This will earn £13bn a year by the end of parliament.

Capital Gains Tax

The higher rate of Capital Gains Tax will be increased to 28% from Midnight tonight. The lower rate will remain the same, as will the Capital Gains Tax allowance (£10,100)

Entrepreneurial Relief

Instead of £2m of lifetime gains, the first £5m of lifetime gains will qualify for Entrepreneurial relief.

Income Tax

There is no increase in the rate in which Income is going to be taxed; but the personal allowance will raise to £7,475 a year from April 2011. This is one step towards gradually increasing the allowance to £10,000.

Public Sector Pay Freeze

There will be a 2 year pay freeze for Public Sector employees

Tax Credits

Tax credits for families earning over £40k a year will be reduced.

Child Benefit

Child benefit will be frozen for 3 years.

Housing Benefits

Maximum limits on housing benefits will be introduced.

State Pension Age

The plans to raise the State Pension age to 66 will be accelerated.

Corporation Tax

Corporation Tax will be reduced by 1% each year for the next four years, bringing it down to 24% by the end of parliament.

Bank Tax

Starting in January 2011, there will be a bank tax. This tax, by the end of parliament, is expected to raise £2bn a year.

Why not visit the best Tax Accountant in Sussex’s website?

The SEO Series – Everything you need to know about Links

14 06 2010

Most people implementing SEO have a love/hate relationship with links. We love a good link but we hate what it takes to get them. At best, link building is time consuming and tedious. At worst, it’s the thing that drives good SEOs to ‘Black Hat SEO’. Building links is the one thing most SEOs don’t want to do, and very few can do it well. Show me a link builder that can get 100 PR4+ one-way links and I’ll show you 100 barely readable blog posts on 100 barely readable blogs. Read the rest of this entry »

The SEO Series – Everything you need to know about Keyword Core Terms

2 06 2010

Research Takes Time

The process of researching your keywords isn’t one that you want to rush. Each phase of the research process needs to be performed deliberately, ensuring that you take tSEO, Keywordshe time to find all relevant terms and discard the irrelevant. An attempt to rush the research process will, more than likely, result in you being lead down the wrong path; which could mean that you have to start the research process all over again.

Unfortunately, the research process isn’t always linear. You can often be working on several phases of the research process at any one time, depending on what your focus is on. There is a lot of overlap and moving backward and forward through the processes, but care needs to be taken to ensure that you don’t skip over, or leave out, and of the keyword phrases.


You can start the keyword research process anywhere, but it’s usually best to start from scratch. What keywords do you start the research process with? Do some brainstorming.

Brainstorming allows you to get a list of keywords from an unbiased perspective. The brainstorming process doesn’t mean just sitting around and thinking up phrases, although this can be a part of it. Good brainstorming starts with asking questions that lead to answers. More often than not, these answers will be your keywords.

So; first, think of questions that are relevant for you. Don’t try to answer them yet; you’ll have time for that later, but compile your list of questions that will help you find the keywords you are looking for.

Once you have a good, comprehensive list of questions, do whatever research is necessary to find the answers. Those answers give you a base of keywords that you can then take to the online research tools to look for related phrases. These related phrases produce a wide range of variations in how your topic is searched. Some relevant, others not so much.

Find core terms first

Without a doubt, during the brainstorming and research processes, you’ll amass a list of hundreds of phrases. You want to keep the process as simplified as possible, so we’ll start by eliminating everything that is not a core term.

A core term is a keyword phrase boiled down to the essentials. It’s specific enough to produce a relevant result, but broad enough to cover a wide range of much more targeted phrases. Generally, a good core term is two, maybe three words. On the rare occasions, a core term could be a single word, but only where there is no room for alternate interpretations.

Only use qualifiers on a core term when it is necessary to ensure that the searcher will be led to a relevant page. For example, the word bag could mean anything from a from a travel bag to a sleeping bag. This is a core term that needs a qualifier in order to be relevant to the searcher. If it’s not relevant, then it isn’t a core term.

Each page of your website should have a single core term associated with it. You may find several pages on your site that are a good fit for a single term. That’s fine during the research process, but later you’ll want to make sure you select only the most appropriate page for any single core term. The others will have to find their own core terms.

Don’t stop your core term research until you are certain that there are no more possible variations that produce measurable traffic. Using keyword suggestion tools available in most keyword research programs, find all relevant variations on each of your core terms. For example, a travel bag can also be a back pack, or luggage (one of the rare cases of one-word core terms). Each of these can be searched to find even more possible core term variants.

Core Term Site Mapping

After you have put together an exhaustive list of core terms, and before you start performing deeper research into finding specific phrases, you want to map out where your core terms will be integrated into your site. For some industries, it’s as easy as looking at the content and assigning core terms to pages. For others, where there are a lot of core term variations that mean the exact same thing, it can be more difficult.SEO

Assigning core terms to pages must be done very carefully. You need to ensure that the content of each page is either a 100% natural fit, or the content can easily be adapted to fit that core term. A good example is ‘cost segregation’ vs. ‘cost segmentation’. Both, essentially, mean the same thing, but both are frequently searched. The content of a page about ‘cost segregation’ can easily be adapted for ‘cost segmentation’ without altering the meaning or focus of the page.

If you can’t make a keyword fit without significantly altering the message of a page, then find another core term; or another page for that core term.

I recommend prioritising your core terms before assigning them to pages. Figure out which terms get more search volume, are most relevant, bring in targeted audiences and produce the best sales. These are all important factors of determining which core terms are more important than others.

By prioritising your core terms, you can research and optimise those that are most important first, before moving on to lower priority terms. The optimisation of your high priority terms can take some time, so leaving the secondary terms for later is a good optimisation strategy.

Before you move into the next phase of the keyword research process, you have enough information to start optimising your website. With the core terms and the map of where each core term will be implemented, you can begin to perform a very broad and quick optimisation of the website. Going a page at a time, optimise title tags, Meta description tags, headings and even a bit of content.

I wouldn’t spend a lot of time on each page, as you can go do a more in-depth optimisation later, once you have more keywords to work with.

Why not check out the Best Accountants in Sussex?Tax Accountant

What Will The Coaltion Government’s First Budget Bring?

26 05 2010

Last week, our new Chancellor, George Osbourne, announced that his first budget date will be on the 22nd June. Since then, there has been much speculation as to what this has in store for us. Below are just a few things I’ve come across: Read the rest of this entry »