The SEO Series – Title Tags

22 03 2010

Title Tags are used for 3 main reasons;

Influencing rankings – The obvious one, Title Tags are one of the main elements a Search Engine’s ‘bots’ look at to determine a page’s relevance, and SEO, Title Tags, METAin turn, it’s search ranking.

Provides Label for Browser – Have a look at the top of the browser. Where is says ‘The SEO Series – Title Tags << KeepersAcc”, that is the Title Tag for the page.

Driving Initial Click – Along with the META descriptions, Title Tags play an important role in determining whether a user will click on the link or not. Therefore, try and use these to entice your visitor to click.

The Title Tag is the single most important piece of SEO on your site. A title tag can be as long as you want it to be, but you only have about 62 characters before the search engines cut it off; so use the first 63 characters wisely.

So; let’s get on to how you can maximise the effectiveness of your Title Tags –

Keyword Rich

Searchers type in specific words into the search engines, and they expect the engines to provide results that match their original query. You may or may not know that the search engines look at over 200 different elements to determine the relevance of any page against the search term. The Title Tag is one of these elements, albeit one of the most important. You don’t necessarily need your Keyword in your Title Tag, but it certainly gives you a big advantage.

Enticing

It is important not to focus on just Keywords for your Title Tags, as they show as the clickable link in SERPs. Therefore, they need to entice the user to click the link. Simply shoving all your main Keywords into your Title may get you high in the results, but you will not be getting the most out it. The trick is to try and think about what the user is going to be searching, and then use that to create a Title Tag that is both compelling, and keyword-rich.

Common Mistakes

Implementing your Title Tags properly is crucial to ensuring they are effective. There are a number of simple mistakes that you can make if you don’t take the time and care to do it right. It’s easy to want to whizz through creating your tags, especially if you have a lot of pages. But, because the Title Tag is so important, you want to take care in crafting them properly. Here are a few common mistakes:

  • Same on every page – Each page in your site is unique, or at least should be; therefore, each of your Title Tags should be unique as well. On a lot of sites, you’ll see Title Tags that say ‘Welcome to My Site’, or something like that. This doesn’t describe the page at all. If that showed up in search results, it’s very unlikely to get any clicks at all. Go through each page on your site, and make sure that each Title Tag is (A) Unique, (B) it accurately describes the content on the page, and (C) that it sounds enticing, and would encourage the user to click on the link.
  • Leading with Business Name – There are good reasons to have your Business Name present in your Title Tag, but that should not be by default. If you decide to use your business name, make sure to think through the reasoning, and whether it adds to your keyword ranking. For example, if you were an Accountancy firm, and your business name included the word Accountancy, it would be a good idea to include the name in the Title Tag.
  • List of Keywords – Wanting to get all your main Keywords in the Title Tag makes it tempting to just try and throw as many of them in there as possible, ie. “Business|e-Marketing|SEO|PPC”. Sure, that may get you high in the SERPs, but, as we discussed earlier, you won’t get nearly as many clicks as you could if you used your Keywords sparingly, and crafted a Title Tag that makes users want to click it, ie. “Visit here for Business, e-Marketing, SEO and PPC help, tips and advice”
  • Lack of Description – This goes on from above; you need to ensure that your Title Tag isn’t just keyword-rich and compelling, but accurately describes the page’s content. This will mean that people actually clicking the link to your site will be a lot more targeted; and, after all, the more targeted they are, the less work you have to do!!

So; that concludes the first post in The SEO Series. If you would like any more information, or would like to add your wisdom, please leave a comment below.


For all posts in The SEO Series, Click Here

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9 responses

22 03 2010
The SEO Series « KeepersAcc – Tips about e-marketing, business, tax + other financial issues

[…] 5 Olden Goldies The SEO Series – Title Tags […]

5 04 2010
Using Social Media to Your Advantage | Host Rage

[…] T&#1211&#1077 SEO Series – Title Tags « KeepersAcc – Tips &#1072b&#959&#965t e-mar… […]

6 04 2010
Auliandri

Dear mate,

I found very helpful articles in here, and I hope we can exchange a lot information about Business, Finance, CRM, etc.

Please check out my site any time. 😀

Thanks
BR
Moderator of Ronformayor.com

9 04 2010
The SEO Series – META Tags | Accountants-Sussex|Keepers Accountancy|BookKeeping|Business Accounts|VAT

[…] hopefully you enjoyed Part 1 of the SEO series, which was about Title Tags. In this post, I’m going to tell you a little bit about the META […]

18 05 2010
It Services

wow.its great articals.thanks for contribute.

thanks
abhishek

21 06 2010
Justin C

Great information! I’m curious on wordpress.com how do we generate title tags. Are they generated automatically depending on the title of what we are writing. What is the best way to get these more seo friendly when using wordpress.com

Also on my site http://alwaysdeveloping.wordpress.com do you have any suggestions on how I can make my title tags actually work?

If I can do anything to help you out I would love to!

JC

21 06 2010
keepersacc

Hi Justin,

Your Title Tag consitsts of the title of your post, followed by the name and description of your blog.

For example, the Title Tag for this page is ‘The SEO Series – Title Tags << KeepersAcc – Tips about e-marketing, business, tax + other financial issues'

To make the most out of your Title Tags, I would recommend going into your Blog settings, and including 3 of your main Keywords in your Blog Name and Description.

I would then ensure that all of my posts include at least 1 Keyword in the title.

I hope this helps, let me know if you would like any further help 🙂

As for helping me out, perhaps we could help each other out by exchanging links? Let me know.

Ben

21 06 2010
Justin C

Ben,
thank you very much for the help. Would be more than happy to ex links, but not sure how powerful that would be since we are in different niches. If you think its a good Idea I’m down for it.

22 06 2010
keepersacc

Justin,

No worries at all, helping people is the reason I started this Blog.

As for exchanging links, while it may not have the same power it would have if we were in the same niche, every link helps!!

I’ve added your link to my Links section on the Sidebar.

Thanks,
Ben

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