The Answer to your Email Marketing Problems – A/B Split Testing

A lot of people, including myself, have had problems with their email marketing. It could be that either their open rates aren’t living up to their expectations, or the click-through rates are poor. This is why I have written this post; to tell you about a method I tried which solved these problems for me.

Common Problem – Email Click Through Rates

A lot of businesses have been using email marketing for a while now, and others are just starting out. No matter where you are, we have all had problems with our email click through rates, racking our brains as to why people just aren’t clicking that link! Which is why I have published this post; to give you a few ways to overcome this, and improve the click-throughs.

Why SME’s should invest in e-marketing

A lot of SME’s (Small to Medium-sized Enterprises) have already embraced the idea of e-marketing, and are welcoming it with open arms. In this post, I am going to tell you why I think that SME’s should invest in e-marketing.

What is e-marketing?

I have written a lot of posts about e-marketing, and I realised; I haven’t actually wrote a post about what e-marketing actually is.

An interview with email marketing expert Karen Purves (Part 2)

Hopefully you enjoyed Part 1, for those of you who haven’t read it, click here.

An interview with email marketing expert Karen Purves (Part 1)

Today, readers, we are interviewing e-marketing expert Karen Purves. Karen is no stranger to Marketing or Social Media. In the 90’s, she pioneered a business networking model from which many businesses in South East England benefited. Now, after successfully setting up and selling one business, Karen is delighted to be working with small businesses so they can make the most of the world of e-marketing.

Pros and Cons of Email Marketing

Email Marketing is one of the most renowned marketing strategies in the world. Thousands upon thousands of companies are using emails to keep in touch, build a relationship, and market to their existing customers, along with potential customers. In this post, I will outline the pros and cons of email marketing.