The SEO Series – Everything you need to know about Keywords

13 05 2010

Keywords are the foundation from which all of your marketing efforts are built upon. Keyword research tools provide invaluable insight into what words people are searching for on the major search engines. But what these research tools don’t tell you is the intention of each search; however, that information can be deduced with a bit of analysis and keyword organisation. Read the rest of this entry »

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The SEO Series – Site Architecture & Internal Linking

4 05 2010

So, our last post in the SEO Series was about creating Search Engine Friendly URLs. In this post, we’ll be covering your Site Architecture and Internal Linking.

If you want to move up in the search engine rankings, you have to be able to get your optimised content to the search engines in the most streamlined way possible. There are, however, some common problems that often stand in the way of this. These problems, while they may not stop the search engines from finding and indexing that content, they can greatly affect the performance of that content, in terms of how well it ranks in search results. Read the rest of this entry »





The SEO Series – Search Engine Friendly URLs

28 04 2010

When you are developing a website, you can save yourself a lot of time, effort and problems by planning ahead before going full throttle into the development process.

One of the first architectural issues you need to address is how your URLs are going to be structured. Read the rest of this entry »





How To Use Static FBML (Facebook)

26 04 2010

My last post was about how you can use Static FBML to enhance your Facebook Fan Page, and use it to stand out against your competition. As promised, this post will be telling you how you can implement Static FBML. Read On!! Read the rest of this entry »





The SEO Series – Domain Names

12 04 2010

It’s easy to think that all good domain names are taken; sure, the easy and obvious ones are taken, but that doesn’t mean that there isn’t the perfect .com domain name out there for your business/blog.

Whether you’re a business, blogger, or anything inbetween, selecting your domain name can be a tedious process. Those of you who have already attempted searching for the perfect domain name know what I am talking about. You go through dozens, if not hundreds of different options, looking for just the right one. Here are a few tips to keep in mind when you’re choosing your domain name:

Read the rest of this entry »





The SEO Series – Headings and Alts

7 04 2010

Heading Tags are by no means the magic bean to building Keyword relevance; they are merely one small step to creating a well optimised page. Adding Header tags that include your keywords may or may not give you better search results, but nonetheless, using a header tag properly will benefit your readers, if not the search engines. Read the rest of this entry »





The SEO Series – META Tags

30 03 2010

So, hopefully you enjoyed Part 1 of the SEO series, which was about Title Tags. In this post, I’m going to tell you a little bit about the META tags. Read the rest of this entry »