The SEO Series – Search Engine Friendly URLs

28 04 2010

When you are developing a website, you can save yourself a lot of time, effort and problems by planning ahead before going full throttle into the development process.

One of the first architectural issues you need to address is how your URLs are going to be structured. This is especially important for e-commerce sites that will more often than not have long, complicated URLs. Saying that, it doesn’t mean that if you aren’t an e-commerce site, a good URL structure is any less important.

Here are a couple of things you can do to give yourself search engine friendly URLs;

Keep it Short

Just like your Domain Names, you want to keep your URLs short. We’re not talking ridiculously short, such as three words short, but short enough that it can be easily typed into the browser’s address bar.

A lot of sites have long, complicated URLs for pages that are just one or two levels deep. To emphasise this point, let me ask you this; What if your customer wanted to access a page directly? What if your SEO isn’t quite there yet and you’re buried deep in SERPs? How will your customer find that page?

Use Keywords

Once again, as with your Domain Name, you want to include your keywords in your URL. The URL is probably the best place to put your keywords, as they will have a lot more prominence and weight. A tip is to use your categories and sub-categories in your URL.

These two tips will go a long way to not only giving your URLs more context and assisting with your optimisation efforts, but also making it easier for your customers to find the page they want instantly.

What do you think; have you got any more tips to share with your fellow readers?

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3 responses

28 04 2010
The SEO Series « KeepersAcc – Tips about e-marketing, business, tax + other financial issues

[…] Post #5 will give you a couple of tips on structuring Search Engine Friendly URLs […]

29 04 2010
Affiliate Marketing

Thank you, for such a clear and comprehensive post. Since I’ve been reading you, I feel I have begun to understand more about this topic. Please keep writing. I just hope people are listening to you and reading you.

30 04 2010

Thanks for your compliments, glad you are enjoying the content!

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