The Answer to your Email Marketing Problems – A/B Split Testing

15 01 2010

A lot of people, including myself, have had problems with their email marketing. It could be that either their open rates aren’t living up to their expectations, or the click-through rates are poor. This is why I have written this post; to tell you about a method I tried which solved these problems for me.

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What is e-marketing?

30 11 2009

I have written a lot of posts about e-marketing, and I realised; I haven’t actually wrote a post about what e-marketing actually is. Read the rest of this entry »





An interview with email marketing expert Karen Purves (Part 2)

20 11 2009

Hopefully you enjoyed Part 1, for those of you who haven’t read it, click here.

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An interview with email marketing expert Karen Purves (Part 1)

20 11 2009

Today, readers, we are interviewing e-marketing expert Karen Purves. Karen is no stranger to Marketing or Social Media. In the 90’s, she pioneered a business networking model from which many businesses in South East England benefited. Now, after successfully setting up and selling one business, Karen is delighted to be working with small businesses so they can make the most of the world of e-marketing. Read the rest of this entry »





Pros and Cons of Email Marketing

13 11 2009

Email Marketing is one of the most renowned marketing strategies in the world. Thousands upon thousands of companies are using emails to keep in touch, build a relationship, and market to their existing customers, along with potential customers. In this post, I will outline the pros and cons of email marketing. Read the rest of this entry »





5 Tips to improve your email marketing

11 11 2009

A lot of people are using email marketing, but are not seeing the returns that some people do. For this reason, I have written this blog post, which includes 5 tips to improve your email marketing. Read on! Read the rest of this entry »





Why is a Marketing Plan Essential?

10 11 2009

A Marketing Plan is essential in much the same way as a Business Plan is essential; they both give you an upper hand when you start your business. A Marketing plan needs to be detailed and in-depth. Read the rest of this entry »