The Answer to your Email Marketing Problems – A/B Split Testing

15 01 2010

A lot of people, including myself, have had problems with their email marketing. It could be that either their open rates aren’t living up to their expectations, or the click-through rates are poor. This is why I have written this post; to tell you about a method I tried which solved these problems for me.

Read the rest of this entry »





Common Problem – Email Click Through Rates

21 12 2009

A lot of businesses have been using email marketing for a while now, and others are just starting out. No matter where you are, we have all had problems with our email click through rates, racking our brains as to why people just aren’t clicking that link! Which is why I have published this post; to give you a few ways to overcome this, and improve the click-throughs. Read the rest of this entry »





An interview with email marketing expert Karen Purves (Part 2)

20 11 2009

Hopefully you enjoyed Part 1, for those of you who haven’t read it, click here.

Read the rest of this entry »





An interview with email marketing expert Karen Purves (Part 1)

20 11 2009

Today, readers, we are interviewing e-marketing expert Karen Purves. Karen is no stranger to Marketing or Social Media. In the 90’s, she pioneered a business networking model from which many businesses in South East England benefited. Now, after successfully setting up and selling one business, Karen is delighted to be working with small businesses so they can make the most of the world of e-marketing. Read the rest of this entry »





Pros and Cons of Email Marketing

13 11 2009

Email Marketing is one of the most renowned marketing strategies in the world. Thousands upon thousands of companies are using emails to keep in touch, build a relationship, and market to their existing customers, along with potential customers. In this post, I will outline the pros and cons of email marketing. Read the rest of this entry »





5 Tips to improve your email marketing

11 11 2009

A lot of people are using email marketing, but are not seeing the returns that some people do. For this reason, I have written this blog post, which includes 5 tips to improve your email marketing. Read on! Read the rest of this entry »





Common Misconception – Marketing Is Expensive (It doesn’t have to be!!)Part 1

4 11 2009

A common misconception that I hear from people when I ask why they aren’t marketing enough is “It’s too expensive” or “It takes too much time”. Although many marketing strategies do cost an arm and a leg with little return, it doesn’t have to be expensive or time consuming. You just need to know which strategies to adopt and which to throw away. In this post, I will give you a few ways that you can market not just cheaply, but without too much time being invested as well. Read on! Read the rest of this entry »