Any website can still be successful without implementing SEO, PPC, or any social media campaign. If the off-line marketing is properly implemented, a website can still serve it’s main functions without any of the above elements. However, without SEO, your site will always be under-performing, never quite reaching it’s full potential.
Without SEO, you will be missing out on a wealth of targeted traffic that other avenues, whether online or offline, can’t make up for.
SEO is a huge subject, so where do we start? Throughout the next few months, I will post the links to the SEO series in this post, as and when they are published.