Ten Email Marketing Tips

20 10 2009

In this post, I will tell you how to make the most out of your e-marketing campaign. There are ten tips, and all will prove helpful to you. Read on!!

Tip #10 Mistakes

Make sure you proof-read your emails. Your customers and prospective customers spend a lot of time researching your products and listening to your pitch, so bear in mind that one superficial mistake can break an otherwise done deal.

Tip #9 Your Database

Make sure that your email addresses are up to date. If you are getting bounces, follow up on them; call the owner of the email and ask if you have taken it correctly. It could be a ‘.’ Out of place, or it could be an old email. Either way, if you are still emailing a bounced address, you are wasting your time.

Tip #8 Denial of Service(DOS)

Be aware of your Internet Service Providers (ISP) usage terms on sending emails. You do not want to be given a DOS, as this will stop you sending emails, and receiving them. For example, your ISP may brand you a spammer if you send out 10000 emails in 10 minutes.

Tip #7 Manage your campaign

Always have a way for recipients to unsubscribe. Also, make sure you test your emails on different email clients. For example, Google mail may show your email differently to Hotmail. Cater your email to appear correctly in these clients.

Tip #6 Separate email addresses

Have different email addresses for your campaign, for example a ‘no-reply’ for sending your emails, a unsubscribe, where it tells you who has unsubscribed, and a reply email address ,where you can get feedback from your newsletter.

Tip #5 Seek expert Advice

Consider hiring an e-marketing specialist to help you with your campaign. If, on the other hand, you are happy doing it yourself, by all means carry on!

Tip #4 Small Sample Trial

Separate your list into 4 or 5 different ones. Then, send out a Newsletter but change certain things, such as layout, subject line, etc. Monitor the results, and use the one which was most successful!

Tip #3 Measure your success

Same as above, but a longer method. This is more accurate, but takes more time.

Ask for feedback as well. No one will tell you better what to do than the recipient.

Tip #2 Targeted Prospects

Don’t send your email to just anyone. Make sure they are people that you have met and got their email addresses, or they have signed up online. There is nothing worse than renting a list; this is called spamming.

Tip #1 Legal

Always make sure you are ‘legal’ when it comes to the email marketing laws. If you are sending to someone outside your country, their countries laws apply as well.

Hopefully you found these helpful, please leave me a comment with any feedback you might have.

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7 responses

30 11 2009
Matthew C. Kriner

Howdy thats a very fascinating view, It does give one food for thought, I am genuinely delighted I stumbled on your blog, i was using Stumbleupon at the time, in any case i dont want to drift on too much, but i would like to mention that I will be back when I have a little time to read your blog more thoroughly, Once again thank you for the blog post and please do keep up the good work.

30 11 2009

Thank you very much, glad you are enjoying the content 🙂

1 12 2009

Hello! That is a wonderful post. I find this info useful. Being a entrepreneur, I work with Outlook as my email client and with the help of Email Sorter Wizard, an Outlook add-in, I file all my e-mail with ease. You have researched and published very interesting details. Thanks a lot.

1 12 2009

Thank you for your comment, I hope you are enjoying the rest of the blog as well! I haven’t actually tried using Outlook for bulk emails before, I’ve always used ConstantContact

23 12 2009
Jet IT solutions

This is really nice! One can never know enough…Nice tips i must say.
you can check http://www.jetheights.wordpress.com as well.

24 12 2009

Thanks for your feedback, I will go have a look at your blog now.

6 01 2010

Hello, this is my first time i visit here. I found so many appealing in your website particularly on this topic. Keep up the great work.

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