4 Must-Dos for a Successful e-marketing Campaign

21 10 2009

The internet has opened new opportunities for small business owners, as well as entrepreneurs, to broaden their reach and build a relationship with their clients, or soon-to-be clients.

In this post, I will tell you the 4 Must-dos for a successful e-marketing campaign.

1. Identify your Niche

Firstly, you need to decide who your campaign is going to be tailored to, ie. Who is your perfect customer?  Once you know what your niche is, you then have to determine how you are going to entice them once they are on your website, and how you are going to get them onto your website.

2. Set Realistic Goals

There is no point in saying ‘Right, I’m going to create 5 new pages a day for my website’. No you are not. You have other work that needs doing, so how are you going to keep to this? Set yourself realistic targets, say one Newsletter a week, a few web pages per week, etc.

3. Plan your Budget

The third step towards a successful e-marketing campaign is determining how much you are willing to spend on advertising and maintaining your website. This isn’t exclusively about money, it includes time as well. Don’t forget, time is money!

4. Devise your Strategy

Your strategy should depend on two things; your niche and your budget. This is where you decide what the point of your e-marketing is going to be, what websites you are going to use, and how you are going to increase traffic to your website. I would suggest the major social networks, these really improve traffic significantly. To read more about social networks, click here.

So there you are; your 4 must-dos for a successful e-marketing campaign. This is not everything you need to consider – the world of e-marketing is large, and you must make sure that you research it deeply before having a go yourself. I hope that you found this post helpful, please leave me a comment. There will be a post coming soon that will elaborate a bit more on your e-marketing strategy. Watch this space!

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