5 Tips for Facebook business success

18 11 2009

A lot of people have already uncovered the potential that Facebook has for businesses and networking. In this post, I will give you 5 tips to optimise your success on Facebook. Read on!

1. Detailed profile – You want to put as much detail as possible into your profile as possible. The reason behind this is that you want people connecting with you to know what your interests are, and what you do.

2. Don’t sell, re-direct – Just like Twitter and LinkedIn, you ideally do not want to be selling on Facebook. The reason behind this is that on Facebook, Twitter and other social networking sites, you want to be networking. You should re-direct anyone reading your posts to either your business blog, or your website, and this should do the selling for you.

3. Interact – As it’s called a social networking site, you obviously want to be networking. Interact with people, have conversations and see what they are interested in. Above all, build some rapport!

4. Casual pictures – You want to include some photos of yourself on your business profile. It helps people to see that you are a person, and not a robot. Also, it’s good for potential clients to have a ‘face behind the brand’, and will help you to build trust and rapport with anyone you interact with.

5. Spelling – You absolutely NEED to make sure that there are no spelling mistakes on your profile. Don’t forget, you are using Facebook as a marketing tool, and you wouldn’t send out an advertisement or a job application with spelling errors, would you?

I hope you found this helpful. If you have any tips you would like to share with the other readers of this blog, please leave a comment. Until next time!

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2 responses

7 01 2010

First class insights. I cherished to read your article. You must be putting bundle of efforts into your blog

8 01 2010

Thank you very much for your compliments, and yes I do put a fair bit of effort into this blog!

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