Optimizing LinkedIn for Business

3 11 2009

As I said in a previous post, benefits of LinkedIn, LinkedIn is an invaluable marketing tool for your business. Used in liaison with Facebook and Twitter, it can form the foundations of a strong e-marketing campaign. In this post, I will give you a few tips to optimize your LinkedIn profile.

  1. Take the time to create a heavily-detailed profile. Make sure all the sections of your profile are keyword-rich, and portray what sort of person you are in detail.
  2. Use the endorsements feature. People are more likely to connect and interact with you on LinkedIn if you can prove that others have been satisfied with your work, product or service.
  3. Keep your profile up to date.
  4. Offer advice to your connections – if someone has just started out on LinkedIn, help them, it will be a valuable foundation for a relationship later on.
  5. Always supplement your on-line networking efforts with face to face meetings
  6. Use the questions and answer feature to start conversations, and make sure that in these conversations, you position yourself as an expert.
  7. Make sure your profile is public, and has a ‘vanity URL’. This will make it easier for the search engines to index, and social networking sites always rank very highly in searches.
  8. Enjoy it! There is no point using LinkedIn if you aren’t going to enjoy it. It is always a lot more productive if you enjoy doing something.

Next post is about Digg, and what it can do for your blog! Speak soon.

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