Optimizing LinkedIn for Business

3 11 2009

As I said in a previous post, benefits of LinkedIn, LinkedIn is an invaluable marketing tool for your business. Used in liaison with Facebook and Twitter, it can form the foundations of a strong e-marketing campaign. In this post, I will give you a few tips to optimize your LinkedIn profile.

  1. Take the time to create a heavily-detailed profile. Make sure all the sections of your profile are keyword-rich, and portray what sort of person you are in detail.
  2. Use the endorsements feature. People are more likely to connect and interact with you on LinkedIn if you can prove that others have been satisfied with your work, product or service.
  3. Keep your profile up to date.
  4. Offer advice to your connections – if someone has just started out on LinkedIn, help them, it will be a valuable foundation for a relationship later on.
  5. Always supplement your on-line networking efforts with face to face meetings
  6. Use the questions and answer feature to start conversations, and make sure that in these conversations, you position yourself as an expert.
  7. Make sure your profile is public, and has a ‘vanity URL’. This will make it easier for the search engines to index, and social networking sites always rank very highly in searches.
  8. Enjoy it! There is no point using LinkedIn if you aren’t going to enjoy it. It is always a lot more productive if you enjoy doing something.

Next post is about Digg, and what it can do for your blog! Speak soon.

Why not check out the Best Accountants in Sussex?Tax Accountant

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: