Why do your emails need to be friendly?

2 11 2009

Most of the emails I get in my inbox are from businesses that I have shown an interest in trying to sell me something. The vast majority of these emails look professional, but in my opinion, this is not the way to win more sales. Read on!

In my opinion, an email that is going out to a previous customer, or a prospective, needs to be friendly. I think that you need to develop a relationship with them. This will obviously depend greatly on the industry you are working in, but 90% of the time it will work.

If a customer has a relationship with you, regardless of if it is an online one, they will be more likely to buy off of you than your competitors. The reason? Because they trust you more.

So, a few tips to make your email friendly;

  1. Your tone – Even in emails, you have a tone of voice that will portray as much in an email as it would in a phone call. Do you want a happy, easy-going tone, or do you want a boring, dull tone?
  2. Include some pictures – Some eye catching pictures, related to your content, will give the reader a break form all the text in your email
  3. Keep it short.
  4. Review everything – Before you send out your email, re-read it. Make sure your tone is right, and that if you were the reader you would think it is a friendly email.

I hope that you found this helpful. If you have any thoughts on this topic, please leave me a comment. See you next time!

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