Vital Email Tips

30 10 2009

Most people think that the money is in the size of the list. Not necessarily, it is how you use that list. Quite a few people/businesses buy or rent a list and send sales messages to it. Not only is this a waste of time, it’s illegal. In this post, I am going to give you a few tips to optimize the emails you send to your list. Read on!

  1. It’s not just a list; it’s people. You need to treat every subscriber like a friend. Most subscribers didn’t subscribe to be pitched to, they subscribed to get some valuable information. Give it to them, and then sell. In my post ‘creating an effective email campaign’, I said that you need to have 3 parts giving value to the reader, and 1 part selling.
  2. Email frequently. I’m not talking about every day, because you will probably lose quite a few subscribers, thinking that you are spamming them. Send one out each week, or a timeframe that suits you more, and when you set yourself a deadline, don’t break it. It looks unprofessional and as if you haven’t put enough effort into it.
  3. Have an attention-grabbing headline. This is the first thing the reader sees. You have only a few seconds and a few words to persuade the reader to open you email, so do it. For tips on subject lines, visit my post ‘Subject Line Tips’
  4. Get personal. No, not insulting them! Speak to them as if you are speaking to a friend, and start building a relationship with the people on your list.
  5. Have a call to action. Very few people are going to click a link included in your email if you don’t tell them to. Not just once either, say it two or three times if you really want them to click the link.
  6. Read 5 times minimum when you have completed the email; there are few things worse than spelling errors, as I found out not long ago!!

Hopefully this was helpful, leave me a comment and let me know what you think!

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