Getting your email opened and read

23 10 2009

With the possible exeption of phone calls, email marketing is the still the number one way that most companies use to communicate with their prospects and customers. While social media tools are quickly providing alternative ways of communication, email is still the easiest and most understood mediums of communication. It may be a long time before this well-known medium takes a backseat to anything else. Even with social media, millions of people understand, use, and will continue to rely on email.

In this post, I am going to give you a few tips to increase your open rates.

  1. Call them by there name. This adds a more personal touch to the email, but don’t use it too much, or it becomes a bit weird!
  2. Have a good, intriguing subject line. For more info on this, read my Subject Line Tricks
  3. Keep it short; in our fast-paced world, no-one has enough time in the working day to read an immensely long email. Keep it short, and to the point
  4. After you have wrote your email, re-read it 10 times, and take out any unneeded words, but make sure it still makes sense!
  5. Always make sure that the ‘from’ name appears. You can either put your companies name in here, or your own, if you want it to be even more personal
  6. Try and keep a sort of ‘brand’ with your subject lines, eg. enveloping it with {} or [] this means that people will see the subject line and they will know instantly it is from you

Hopefully this was helpful, please leave me a comment if you have any feedback.

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6 responses

2 11 2009
How to increase your email click-through rates « Keepersacc's Blog

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24 01 2010
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24 01 2010
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[…] a previous post, I told you how to optimize your open rates. In this post, I will tell you how to optimize your click-through rates. Read […]

16 03 2010
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[…] a previous post, I told you how to optimize your open rates. In this post, I will tell you how to optimize your click-through rates. Read […]

27 08 2010
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[…] a previous post, I told you how to optimize your open rates. In this post, I will tell you how to optimize your click-through rates. Read […]

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