Email Do’s and Dont’s

23 10 2009

The ability to write successful e-marketing campaigns is an art that must be practiced and perfected. The following do’s and don’ts will help you start out. Read on!


–         Use Headlines and subject lines to grab the reader’s attention. This is the most important part of your email. If your subject line does not intrigue the reader, they will not open it.

–         Keep your message clear. Determine what points you want it to cover, and talk only about those. Incorporate Bullet points where necessary

–         Include Headlines and sub-headlines throughout the body of your email. This helps the reader to determine what would be of interest to them

–         Use bold and italics to emphasise any words and grab the readers attention

–         Use images. It is a proven fact that the human mind is more attracted to pictures than text. Use this to your advantage.

–         Include call-to-actions, eg. Click here for more info

–         Get feedback from somebody who doesn’t work for your company


–         Use headlines to sell your product directly, eg. take advantage of this special offer!

–         Ramble on or go off on a tangent, this will cause the reader to lose interest

–         Sell directly in the email, re-direct them to your website. Your website should be capable of selling for you.

–         Use long paragraphs. Keep them short, it is proven that people skip over long text, whereas if you use the same amount of words, but split it up into smaller paragraphs, this will improve your readability

–         Type anywhere in your email in all caps. This is considered SHOUTING in the digital world. If you want to emphasise something, use ** or bold text.

Was this helpful? Let me know in a comment!

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2 responses

23 11 2009

You made some good points there. I did a search on the topic and found most people will agree with your blog.

23 11 2009

Thanks, obviously these are just some starter tips, because in different niches you can do different things, and it would be accepted. I hope that you found them useful.

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