Devising your e-marketing campaign

23 10 2009

When you choose to start an e-marketing campaign with your prospects, as well as clients, the plan you choose needs to have a purpose, and there must always be that bit of value for the customer to make them effective. Giving good value, eg. free advice, will convert them into customers a lot of the time.

Following up is critical; you never know when you are going to make the sale. So, the question with regards to your e-marketing plan is:

How to automate the follow-up

Everything that leads to the actual sale can be automated; keeping and updating information, tracking which contacts clicked what, and even new members signing up. Even beginners can use an e-marketing strategy.

With some effort, you can turn a few hours work into a goldmine of potential leads, that will last for some time. The setting-up of this automation is what will take you the most time, and then you can sit back and watch your profits soar!

The easiest way to conduct your e-marketing is through an external client. Personally, I use ConstantContact, but make sure that you look very carefully at other e-marketing software before you sign up for one; once you have put all your information into one system, it is not wise to switch.

Comparing e-marketing software

  • How easy will it be to set up?
  • Can you take a free trial before setting up?
  • Is there a spam checker included?
  • Is there a limit on the amount of contacts you can have?
  • How many ‘autoresponder’ emails can you create?
  • Does the software have templates for emails?

After you have chosen your software, the first thing to do is to import your contacts. You can either import them as a file, or enter them individually. Once this is done, you should send an ‘opt-in’ email, asking the prospects if they would like to receive your e-newsletter, or whatever else you may be using to build a relationship with them.

The most important thing to remember when devising an e-marketing strategy is ‘what’s the point’?

What do you want your e-marketing to do for you? Do you want to build a relationship with your customers, or just simply remind them that you exist?

One other important thing to remember, courtesy of Sonia Simone, is that your sales pitch to value ratio should be 1:3. 1 part selling, and 3 parts giving your readers value, free advice, and building a relationship with them.

For further information on how to make the most of your e-marketing campaign, please read some of my other posts. Thanks for reading, leave me a comment if this was helpful!

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2 responses

23 10 2009
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[…] Devising your e-marketing campaign « Keepersacc's Blog keepersacc.wordpress.com/2009/10/23/devising-your-e-marketing-campaign – view page – cached When you choose to start an e-marketing campaign with your prospects, as well as clients, the plan you choose needs to have a purpose, and there must always be that bit of value for the customer to… (Read more)[…]

11 12 2009
OffereeOrep

I highly enjoyed reading your article, keep on creating such exciting stuff.

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