Benefits of LinkedIn

21 10 2009

Did you know that LinkedIn has over 50 million members? Did you know that it has been growing in popularity by 500% yearly? LinkedIn is one of the primary social networks used by businesses across the globe.

Some people use it to recruit employees, and others use it to network. Whatever your use for LinkedIn, it can be very useful. If you have a LinkedIn page, your page rank on Google will improve. If someone searches you or your companies name, you will usually be within the first 5 results in Google.

When you first sign up for LinkedIn, you will need to make your profile. Make sure that there are no errors in it, eg. punctuation or capital letters in the wrong place. Your summary is very important. This should make the visitor to your page want to read more. If it is a personal profile, talk about yourself, or if it is a company profile, highlight what makes your company special.

Join some groups. The more groups you join, and connections you make, the more people will see your profile. I use LinkedIn as a traffic director, just like Facebook or Twitter, but even if you don’t, the more people that see your profile, the better!

Just like Facebook and Twitter, you should be using LinkedIn to interact with potential customers. Build a relationship with them, and in the future, if they need your services, they will be a lot more likely to choose you over your competitor, because you were the one who took the time to get to know them.

I said earlier about using LinkedIn as a traffic director. This is probably the best way to utilize this network. When you have enough connections, post updates that will take people, to your website. But don’t just say ‘click here’, mention what it is and interest them before you post the URL.

Hopefully this has given you a little insight into what LinkedIn is useful for. Go have a look at it, and let me know what you think.

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