Subject line Tips

19 10 2009

The subject line is probably the most important part of your email. Even if you have the fanciest, best-looking e-newsletter in the world, if you have a bad subject line that doesn’t intrigue your recipient, not a lot of people are going to see your fancy newsletter.

The main rule when writing a subject line is that you need to interest the reader. The reader needs to be thinking to himself ‘hmmmm … I want to read that’. There are a few more tips I want to tell you about;

  • One of the best ways to do this is to make them curious. Try and think what would appeal to your customer, but don’t be misleading. It is actually against the law to have a subject line completely unrelated to the content of your email.
  • When you are doing your bulk email campaigns, don’t use the same subject line. This reduces the effectiveness. While you may build up some loyal prospects that always open the email, you also want to trigger the interest of people who don’t always open it.
  • Never use the word ‘free’ in your subject line. Not only does this look spammy, but it may also set off spam triggers, and your email will end up in the junk box. And no-one’s going to read it while it’s in there.
  • Always put your companies name in the ‘from’ field. This lets your readers know who the email is from, that it is trusted, and not spam.
  • Try reading your local newspaper to get some inspiration for your subject line. A header of a news article is a lot like your subject line; it’s main role is to interest the reader enough for him/her to want to read more. Journalists write headers for a living, so if you need inspiration, read the paper!
  • Keep your subject line down to a few words. It needs to be eye-catching, and make the reader curious, as I said earlier.
  • Review how successful your past subject lines where. This will give you a good idea of how to interest your audience the best.

And there you have it – just a few tips to improve the success of your subject line. Try it, monitor your results, and let me know how you got on!

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10 responses

23 10 2009
Getting your email opened and read « Keepersacc's Blog

[…] Have a good, intriguing subject line. For more info on this, read my Subject Line Tricks […]

22 01 2010
Tips – Increase Your Email Open Rates :Autoresponder Hubs for Ezine email Marketing

[…] Have a good, intriguing subject line. For more info on this, read my Subject Line Tricks […]

22 01 2010
Tips – Increase Your Email Open Rates - Member’s Area

[…] Have a good, intriguing subject line. For more info on this, read my Subject Line Tricks […]

22 01 2010
Tips – Increase Your Email Open Rates « EMail Marketing Plan

[…] Have a good, intriguing subject line. For more info on this, read my Subject Line Tricks […]

22 01 2010
Tips – Increase Your Email Open Rates

[…] Have a good, intriguing subject line. For more info on this, read my Subject Line Tricks […]

21 02 2010
Tips – Increase Your Email Open Rates | Best Social Media Marketing Tips

[…] or it becomes a bit weird! Have a good, intriguing subject line. For more info on this, read my Subject Line Tricks Keep it short; in our fast-paced world, no-one has enough time in the working day to read an […]

17 03 2010
5 Top Tips To Improve Your Email Marketing | Email Marketing News Syndicated

[…] 1.                  Get their attention. Not just in the email, but in the subject header as well. The subject header is what makes the reader decide whether to read it or delete it; […]

18 03 2010
5 Olden Goldies « KeepersAcc – Tips about e-marketing, business, tax + other financial issues

[…] Subject Line Tips includes some of the best tips I’ve found and experienced working, so try some of them out! […]

11 12 2010
5 Top Tips To Improve Your Email Marketing | Best Email Marketing Tools

[…] 1.                  Get their attention. Not just in the email, but in the subject header as well. The subject header is what makes the reader decide whether to read it or delete it; […]

31 03 2011
5 Top Tips To Improve Your Email Marketing | Internet Solutions

[…] 1.                  Get their attention. Not just in the email, but in the subject header as well. The subject header is what makes the reader decide whether to read it or delete it; […]

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